It’s our Brandiversary!
Thanks to all of you we’ve made it to the ten year mark in our brand’s history. That’s right, 10 years ago this month Wicked Sheets was born.
As most of you know, what started as a coy suggestion at CEO Alli’s Easter family gathering back in St. Louis, turned into her “dream come true” business idea. Now she’s been at it for 10 years! After Alli’s diagnosis of hyperhidrosis in 2008 and many sleep disturbed nights due to waking from wet bedding and night sweats, Alli turned her dream into a reality and began building Wicked Sheets: the bedding brand for all suffers of night sweats and hot flashes.
This year we take a look back at her starting point and watch the brand transform from Louisville-proud purple fleur de lis with the tagline, “Wicked Sheets: Sleep like a pro” in 2008 to a gender-neutral and global brand, “Wicked Sheets: Comfort Sleep Solutions” in 2016. Over the years, we’ve relied on customer feedback to make quality and packaging improvements. We’ve offered new products that address our customers needs and all while maintaining Alli’s core mission of having a positive effect on the community. *More on that later this week!
In honor of this 10 year mark, we’ve created a little video which highlights various points in our brand’s history. From logos to websites, home offices to warehouses, team members to mentors, we are happy to present where we’ve come from and where we’re going next!
10 Years of Wicked Sheets in 20 seconds…here we grow!
In celebration of our 10 year brandiversary, we are having “10 Days of Giveaways” on our website. We’ll also be emailing special offers to all of our past customers. We truly couldn’t have done it without all of our brand supporters and previous customers, so please consider this a small thanks for all of the big things that you’ve allowed us to do in our business! Our 10 Days of Giveaways will run from April 15-25, 2018 and prizes include free products, discounts, and wicked swag. Our celebration will culminate with an Open House for Investors, Board Members, and Friends of wicked Sheets at our Louisville warehouse and fulfillment center.
Stay tuned on our social media channels for big announcements throughout this week and the biggest one of all on April 25th!
As always, THANK YOU and #sleepwicked!
-Alli and the Wicked Sheets Team