This summer, we're introducing the next evolution of the fabric you already love — now powered by brrr° yarn technology.
If you've been sleeping on Wicked Sheets (literally), you know what our fabric is capable of. It wicks away moisture six times better than traditional sheets, dries four times faster, and allows three times more airflow — all while staying 2–3 degrees cooler to the touch. It already has a UV-cut fiber component that blocks heat absorption from light sources. In short, it works.
But we never stop asking: what if it worked even better?
What's Changing This Summer
Coming Summer 2026, the new Wicked Sheets fabric will be powered by brrr° yarn technology — a patented cooling innovation trusted by brands like Adidas, Under Armour, and Vineyard Vines. And yes, our fan-favorite three colorways are coming back: Wicked White, Cool Gray, and Crisp Concord.
What Is brrr°?
brrr° is built around what they call the Triple Chill Effect™ — three cooling mechanisms that work together simultaneously:
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Natural cooling minerals embedded directly into the yarn that feel cool to the touch and actively draw heat away from your skin
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Active wicking that moves moisture away from your body
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Rapid drying that releases moisture into the air quickly, keeping the fabric fresh
Here's what makes brrr° different from other "cooling" fabrics: the technology is permanently embedded into the structure of the yarn during production — not sprayed on, not coated. That means it won't fade, won't wash out, and won't diminish over time. It works from the first night and keeps working for the life of your sheets.
We Also Listened to You
Beyond the brrr° upgrade, we took this redesign as an opportunity to address some of the feedback we've heard from our community. Two things we've tackled head-on: piling and snagging — the frustrating friction that can happen with dry hands and feet. We've worked to minimize both in the new fabric construction so your sheets stay looking and feeling smooth, wash after wash.
And don't worry — our beloved directional side panel design isn't going anywhere. That signature feature ensures your top sheet and fitted sheet always go on the bed correctly, every single time. It's one of those thoughtful details our customers rave about, and it's staying right where it belongs.
Why This Matters for Night Sweats
For our customers managing night sweats, hot flashes, or simply sleeping hot — this upgrade is significant. You're not just getting moisture management. You're getting fabric that actively lowers the temperature at your skin. Combined with everything our current fabric already does, the new Wicked Sheets deliver a sleep experience that's cooler, drier, and more comfortable than anything we've offered before.
When Can You Get Them?
The new fabric launches Summer 2026, available in Wicked White, Cool Gray, and Crisp Concord. We'll share more details — including where to shop — as we get closer to the launch date.
Stay cool. Sleep wicked.
